Hi there!
My name is Chris Houghton and I’m a Staff Product Designer at Wawa Fertility, where I own the patient and clinical experiences for an AI-native fertility operating system and built our production component design system, WUI, directly into code.
Previously, I was a Staff Product Designer and Head of Design at Veo Technologies. Working with the CEO, I helped pivot the business toward B2C by launching Veo Play, a unified viewing app across iOS, Android, and Web that unlocked an estimated +$10M in ARR while scaling our design and research capabilities and leading strategic expansion into US high schools.
Before that, I built and scaled the design function at Labster, launched our mobile app in India, and helped secure major funding with Meta. Earlier in my career, I spearheaded support cost retention at Mimecast and delivered digital transformation for clients including Samsung, Vodafone, BP, HSBC, and UEFA.
Wawa Fertility Clinical Operating System
An AI-native platform for fertility care. I own the end to end redesign of our clinical workflows and patient experience, spanning information architecture, interaction design, and production ready code.
Ship, Show, Ask methodology.
Testing at velocity: shipping designs from main, spinning up live preview environments for real user testing, observing behaviour, and opening production PRs based on what works.Veo Technologies Sports AI-Platform
Led design architecture and systems scaling across Web, native iOS, and Android. Built the B2C viewing app, Veo Play, that unlocked a potential +$10M ARR and expanded multi platform experiences and hardware integrated video capture.
Labster Interactive stem Learning
Built and scaled the design and research functions from 2 to 12. Architected native mobile experiences for global markets including launching the App in India and helped secure major funding with Meta.
BP Digital Product Strategy
Led agency side product strategy and UX transformation initiatives for BP. Designed enterprise digital tools and complex service touchpoints to modernise legacy workflows
Samsung Platform Ecosystem Strategy
Delivered agency side digital transformation and product experience design across Samsung’s global consumer device ecosystem, focusing on high impact media touchpoints and cross device interactions.