Over a decade designing products users love.

I’ve operated as a Staff Product Designer and have had a stint as Head of Design. In both roles, I’ve partnering closely with product, engineering, and senior leadership teams to improve product quality and decision making.

My experience spans start ups, scale ups, and established organisations, with a focus on complex digital products.

I’m comfortable owning design direction, mentoring designers, contributing at a highest level of craft, and helping teams scale.

Role fit

• Staff Product Designer

• Head of Design (hands on / player coach)

Skills

• UI & Interaction design

• Cross functional collaboration

• Design craft quality

Experience

• 15 years in product design

• B2C and B2B products

• Scaling teams and products

• Mentoring Designers

I’m a product designer with over a decade of experience helping product led companies raise the quality, clarity, and impact.

I’m typically brought in when design needs to level up.

My work sits at the intersection of strategy and craft. I shape product direction, set design standards, and partner closely with product and engineering leadership to improve how decisions are made, not just how interfaces look.

I’ve worked across start ups, scale ups, and established organisations, helping teams move faster with more confidence, reduce rework, and build products that balance user needs with business goals.

I focus on creating lasting impact: stronger teams, clearer direction, and a higher bar for quality that remains.

I lead and scale product design, improving quality, speed, and confidence in decision making.

I have worked closely with C-level teams when design is no longer a nice to have, but a lever for better product decisions, and stronger outcomes.

I’m typically brought in when companies are scaling, changing direction, or feeling the cost of inconsistent product quality, where teams are shipping, but confidence is low and rework is high.

My role is to raise the bar without adding unnecessary process; clarifying priorities, improving how decisions are made.

I partner closely with product and engineering leadership to translate business goals into product direction, ensuring design is a partner.

The result is teams that move faster with more confidence, make better trade offs, and ship products that feel intentional, coherent, and aligned with the company’s goals.